NEW YEAR’S SALE
Broad River Retail / Ashley Homestore
Broad River Retail is a Licensee of Ashley Homestore, with stores spanning across North Carolina, South Carolina, and Georgia.
The New Year’s Sale took place in January of 2020. I designed the look and feel to outfit the event, including an expanded color palette and graphic elements.
Assets created: 3 stanchion sign posters, tag toppers, kiosk slides, digital and social media assets, video assets for commercials
Utilized skills: print design, digital design, retail advertising
Tools + software: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
3-TIER STANCHION SIGNS
Two 3-tier stanchion signs are placed at the entrance of every store. They display the current promotion, offers, and financing options.
PRODUCT TAG TOPPERS
Toppers are placed on item tags, calling special attention to any sale items during the promotion.
DIGITAL & SOCIAL MEDIA ASSETS
A variety of digital assets designed for desktop and mobile devices, Pandora radio, social media, and WSOC (Charlotte’s local news station).
DOOR CLING
Placed on the door to note special hours pertaining to the current event only.
