2020 LEAP YEAR EVENT
Broad River Retail / Ashley Homestore
Broad River Retail is a Licensee of Ashley Homestore, with stores spanning across North Carolina, South Carolina, and Georgia.
The 2020 Leap Year Event took place in February of 2020. I created the event lockup in accordance to Ashley Furniture Industries branding standards, developed the color palette, and hand-illustrated the event’s artwork.
Assets created: 3 stanchion sign posters, tag toppers, kiosk slides, digital and social media assets, video assets for commercials
Utilized skills: print design, digital design, retail advertising, illustration
Tools + software: Procreate, iPad and Apple Pencil, Adobe Illustrator, Adobe Photoshop, Adobe InDesign
-TIER STANCHION POSTERS
Two 3-tier stanchion signs are placed at the entrance of every store. They display the current promotion, offers, and financing options.
PRODUCT TAG TOPPERS
Toppers are placed on item tags, calling special attention to any sale items during the promotion.
DIGITAL AND SOCIAL MEDIA ASSETS
A variety of digital assets designed for desktop and mobile devices, Pandora radio, social media, and WSOC (Charlotte’s local news station).
FEATURED ILLUSTRATIONS
Illustrations were created in Procreate using an iPad Pro and Apple Pencil.
