2020 ANNUAL PLAN BOOK
Broad River Retail / Ashley Homestore
Broad River Retail is a Licensee of Ashley Homestore spanning across North Carolina, South Carolina, and Georgia.
This inaugural annual book was distributed to Broad River Retail leadership, corporate office employees, and executive leadership at Ashley Furniture Industries. It serves as a review of the Broad River Retail’s accomplishments in 2019, a springboard into its goals in 2020, and a comprehensive guide for the company’s culture, leadership team, growth, and charitable opportunities. As the design lead for this book, my goal was to present Broad River Retail in a professional manner through a bright and playful lens. I designed its contents and hand-illustrated each line drawing featured in this piece.
*NOTE: Proprietary information has been redacted.
Assets created: 87-page PDF book, hand-drawn illustrations, infographics
Utilized skills: print design, multiple page layout, preflight, vendor selection and management, freelance copywriter interview and selection, art direction, data visualization, infographics, cross-functional collaboration, interviews with leaders for content
Tools + software: Procreate, iPad and Apple Pencil, Adobe Illustrator, Adobe Photoshop, Adobe InDesign
FEATURED ILLUSTRATIONS
