75TH ANNIVERSARY SALE
Broad River Retail / Ashley Homestore
Broad River Retail is a Licensee of Ashley Homestore, with stores spanning across North Carolina, South Carolina, and Georgia.
The 75th Anniversary Sale took place in March of 2020. I created the event lockup in accordance to Ashley Furniture Industries branding standards, and designed the look and feel. I incorporated gem-like illustrations as a nod to 75 years being known as the “diamond anniversary.”
Assets created: 3 stanchion sign posters, tag toppers, kiosk slides, digital and social media assets, video assets for commercials
Utilized skills: print design, digital design, retail advertising
Tools + software: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
3-TIER STANCHION POSTERS
Two 3-tier stanchion signs are placed at the entrance of every store. They display the current promotion, offers, and financing options.
PRODUCT TAG TOPPERS
Toppers are placed on item tags, calling special attention to any sale items during the promotion.
DIGITAL AND SOCIAL MEDIA ASSETS
A variety of digital assets designed for desktop and mobile devices, Pandora radio, social media, and WSOC (Charlotte’s local news station).
DOOR CLING
Placed on the door to note special hours.
WINDOW CLING
Placed on the windows to note a special event.
